Matilda's Mischief Mob

Matilda’s Mischief Mob is a Toronto-based dog walking service offering pick-up and drop-off, group play at Cherry Beach, and post-walk wipe-downs so your pup comes home clean and happy. Led by Matilda the rescue bulldog and her dad Shane (founder of Neechi By Nature), we blend pet care with lifestyle and design. We create and sell dog apparel, accessories, and matching pieces for humans—plus we offer custom design orders. Whether you're booking a fun beach walk or shopping for stylish gear, the Mischief Mob has you (and your pup) covered!

Cartoon American Bulldog with a pink rose and 'Matilda's Mischief Mob' text on a white background

Our Mob Walks (How it Works)

🐾 Daily Cherry Beach/Sunnybrook Adventures with Pickup & Drop-Off Included!

Join Matilda and her Mischief Mob for the most joyful part of your dog’s day — a daily trip to the beach with new friends, tons of play, and plenty of care.

We currently offer two walk slots per weekday, with pickup and drop-off included from these Toronto neighbourhoods:
Old Toronto
📍 Cabbagetown📍 Corktown📍 Canary District📍 Distillery District

Walk Schedule

Time Slot Mischief Mob Adventure

7:00 AM – 9:30 AM Morning Mischief Mob – Start the day with sunshine, sand, and tail-wagging fun at Cherry Beach. A perfect energy release before you head to work.

12:00 PM – 2:30 PM Midday Mischief Mob – Midday beach or Sandybrook hangout for your pup to stretch, play, and socialize while you're busy. Think recess... but way cooler.

Pricing & Membership

Simple Pricing. Big Tail Wags.

🐾 Stage 1: The New Recruit (First 4 Weeks)

$20 per walk

Welcome to the Mob! For the first four weeks (they don’t have to be consecutive), your pup gets to experience all the Mischief Mob goodness at a special intro rate.

What's Included:

  • ✅ Daily Cherry Beach adventure
  • ✅ Pickup & drop-off
  • ✅ Custom treat selection based on your dog's dietary needs
  • ✅ Spray rinse & towel dry
  • ✅ Photo/video updates after each walk
  • ✅ Social time with Matilda and friends

It’s the perfect way for your pup to get comfortable, make friends, and get to know the routine.

🌟 Stage 2: Mischief Mobber Initiate (After 4 Weeks)

25 per walk

Your pup is officially part of the gang. At this stage, they’ve earned their bandana — the Mischief Mob badge of honour.

Perks:

  • ✅ All the same fun & care from Stage 1
  • 🎁 Complimentary Mischief Mob bandana
  • 🐶 Priority access to future walk openings
  • 💦 Rinse + towel-down every time
  • 🛍️ Early access to our soft-launch pet merch

🐕‍🦺 Stage 3: Mischief Mobber Pro (Multi-Walk Monthly Plan)

$20 per walk (with 8+ walks/month)

Ready to level up? Our Mischief Mobber Pro plan is for serious beach lovers. Walk with us regularly and save.

Perks:

  • ✅ All Initiate perks
  • ✅ Reduced rate for 8+ walks/month
  • 🛒 Access to exclusive bundle offers on pet gear
  • 📦 Option to bundle with pet accessories for delivery after walks

🔥 Stage 4: Mischief Mobber VIP (Monthly Mischief Club)

🧡 Coming Soon

The ultimate membership for our most loyal pack members (and their humans).

  • 🐾 First 3 walks FREE every month
  • 💰 10% off all additional walks
  • 🎁 1x Exclusive Monthly Merch Drop — toy, accessory, or apparel item
  • 🚨 Early preorder access to new gear drops
  • 🧢 Sneak peeks at matching human-dog pieces from Neechi by Nature

We Want You In The Mob

📩 Email: matildasmichiefmob@gmail.com
📲 Instagram DM: @matildasmischiefmob

📝 New clients must fill out intake before first walk.

1 2

Contact form